Everyday Use, Susan Farrell Or Nancy Tuten - 870 Words

Susan Farrell or Nancy Tuten? â€Å"Everyday Use† is a story about family and heritage. Through various arguments the authors, Susan Farrell and Nancy Tuten, share their thoughts and ideas on Walkers meaning of the story. Although they both agree that the story has to do with heritage, Nancy Tuten’s ideas and Susan Farrell’s differ. The views of Nancy Tuten and Susan Farrell are very different. Nancy Tuten explains how language can affect people in a negative or a positive way. In a sense, Walker uses words to portray her message. Tuten mentions that Dee â€Å"privileges language over silence† (125). In the book, there are several instances where Dee uses her words to degrade her mother and sister; she also uses her words to get what†¦show more content†¦When Dee and Mama are talking about the quilts there was a loud banging noise made in the kitchen; Tuten says this was Maggie’s way of showing her distaste for Dee (127). This action along with pulling away from Hakim-a-barber’s handshake earlier in the story, shows that Maggie does not respect Dee. Tuten shows her readers that what Dee wants is superficial and that Maggie has a better understanding of heritage. Susan Farrell states in her article that in the story, Mama’s views of Maggie are not accurate. She makes the point that perhaps Mama’s views of Dee are not accurate either, because the story is told from Mama point of view and we never hear Dee’s side of the story (179). Farrell believes that Mama views Dee as a sort of goddess, she may even envy her. Susan states that, â€Å"Dee inspires in Mama a type of awe and fear more suitable to the advent of a goddess that the love one might expect a mother to feel for a returning daughter† (180). Later in the article, Farrell makes the point that what Mama’s thinks Dee wants may not actually be what she wants. This could just be a perception of what Dee wants. Farrell also points out other instances in the story that shows Dees actions contradicting Mama’s thoughts. One opposing thought between Farrell and Tuten is the scene where Dee is reading to Mama and Maggie. Farrell see this scene as a way to give her knowledge ofShow MoreRelatedLiterary Analysis Of Everyday Use By Alice Walker771 Words   |  4 Pages Most readers see what is shown on the surface, but do not go deeper between the lines. There are two different ways readers can interpret â€Å"Everyday Use† by Alice Walker. The first one being Dee/Wangero comes home as a new person with a new attitude. Dee’s mother sees her as a person who,†...washed us in a river of make-believe, burned us with a lot of knowledge we didn’t need to know.†Ã‚ ¬ (Walker 53). The other way the short story could be read is Mama shares the story in her point of view, whichRead MoreSolution Manual, Test Bank and Instructor Manuals34836 Words   |  140 PagesPsychology An Integrative Approach, 6th Edition_ David H. Barlow, V. Mark Durand (IM+TB) Abnormal Psychology and Life A Dimensional Approach, 1st Edition_ Christopher Kearney, Timothy Trull (IM) Abnormal Psychology Core Concepts, 2E_James N. Butcher,Susan Mineka,Jill M. Hooley (IM+TB) Abnormal Psychology, 2E_Deborah C. Beidel,Cynthia M. Bulik,Melinda A. Stanley, (IRM+TB) Access to Health, 12E_Rebecca J. Donatelle,Patricia Ketcham (IM+TB) Accessing AUTOCAD Architecture 2012, 1st Edition_William G

Feasibility Studies for Bookstore and Coffee Shop

CHAPTER I The Project and Its Background This chapter provides all necessary information on the company’s background and nature of business. This includes the company name, location, nature of the business, historical background, mission, vision and core values statement, company objectives and feasibility criteria. Company Name During ancient times, leaves are used as a writing instrument in the form of â€Å"papyrus† which provides the knowledge and ideas that built the early civilization of mankind. It is an instrument which made people survive and improve their everyday life, and also, to help exist the world today. It became our inspiration in putting up a bookstore, the idea of which is to provide information, knowledge, and†¦show more content†¦Feasibility Criteria Innovation. All innovation begins with creative ideas. We define innovation as the successful implementation of creative ideas within an organization. In this view, creativity by individuals and teams is a starting point for innovation; the first is necessary but not sufficient condition for the second. Originality. An original work is one not received from others nor one copied based on the work of others. Accessibility. Accessibility is a general term used to describe the degree to which a product (e.g., device, service, environment) is accessible by as many people as possible. The products that we offer must be accessible to our market at all times Creativity. Creativity is typically used to refer to the act of producing new ideas, approaches or actions, while innovation is the process of both generating and applying such creative ideas in some specific context. CHAPTER II Management Aspect This chapter contains information on the company’s management aspect. It includes the pre-operating period, form of business organization, management control, financing, liabilities of the owner and personnel requirements. A. Pre-operating Period [pic] Figure 1 Gantt Chart B. Form of Business Organization Leaflets bookstore is organized by people who bind themselves through the aid of a written legal agreement to contribute their resourcesShow MoreRelatedDunkin Donuts Essay7050 Words   |  29 Pages(Dunkin’ Brands) 4 Starbucks Coffee (Starbucks Corporations) 4 Leader VS Follower 5 Financial Analysis 6 Liquidity Ratio Analysis 6 Debt Analysis 11 Profitability Analysis 13 Stock Investment Analysis 16 Non-Financial Analysis 20 SWOT Analysis 20 PEST Factor Analysis 23 Product Life Cycle Analysis 24 Boston Consulting Group (BCG) Analysis 25 Conclusions and Observations 27 References 29 Executive Summary People love to drink coffee. Coffee shops, independently owned orRead MoreIce Cream5598 Words   |  23 Pagesstudent, and by Dewey E. Johnson, Ph.D., Professor of Management and Director, Small Business Institute, Sid Craig School of Business, California State University, Fresno. 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La Shampoo Free Essays

La Shampoo is a high quality and more expensive product that has the same marketing strategy over years. From 1989, the line start to slowly decline its sales. The ad agency tried to develop new look campaign, but this solution did nothing for La Shampoo sales and customers didn’t even noticed the change. We will write a custom essay sample on La Shampoo or any similar topic only for you Order Now Caroline, the brand manager wanted a new marketing plan to improve the sales and increase the market share, not to just keep the product remain on retailer’s shelves. She made a marketing meeting with Eric, her product sales manager, and Beth, the representative of the advertisement agency that held La Shampoo account, to discuss their recommendation. 1. Compete on Price : Eric’s solution is to reduce prices permanently as long as long term plan to save major accounts that in danger. Eric argued that the brand will died if we didn’t act very quickly and he saw his solution as a rescuer. Reduce prices is very helpful solution in supporting sales reps and increase sales volume at least for short time ,but it is not good in building the brand and increasing the brand market share for many reasons . First of all, competing in the price could be very dangerous if other brands lower their prices too specially if they are offering benefits La Shampoo can’t provide, like â€Å"beautiful hair from natural sources†. Secondly , price- driven consumers are not loyal ,so they will go with another brand that is cheaper. 2. Strong Brand Campaign : Beth’s solution is to create new advertisement campaign. This solution seemed better to improve sales ,but there is still no specific changes Beth suggested to repositioning La Shampoo on the customers’ minds. This solution is good if the marketing researches found out the causes of the sales’ decline. Then the new advertisement’s campaign should focus in repairing La Shampoo image and correcting the mistakes that happened in the previous years. So to obtain this solution marketing researches should be done deeply to better understanding customers . Facts About the Brand: * Brand that has been used mostly between its competitors in the category for two decades must have strong brand equity. * La Shampoo has boor brand management ,because they went from the problem to the solution without auses diagnosis. * Restaging the brand will require a lot of resources. * The alternative proposed by Marni Shin are likely to be too late , the competitor already filled the shelves with such a product . My Recommendations: After doing all researches and surveys needed on the target segment which I think is better to be women between ages of 15 to 50, I suggest two marketing strategies. The first one is for the existing customer base who still buy the product and doesn’t like changes. The other one is for attracting new customer by introducing some values La Shampoo can produce to them. These two plans should consider the following: * * In doing the researches , should make sure about asking the right question to know the attitude for loyal and former users. * Today’s customers are very sensitive about the values they will get for each dollar they pay. So the advertising campaign must focus on the benefits consumer will have by using the brand such as healthy hair and easy style getting. La Shampoo slogan â€Å"For the Look and Feel of France † is meaningless for the current environment, the people now don’t want to look French. * Some new trails and usages must be found for the brand to communicate them in the new ad campaign. * Keep some product lines without any change for whom already use the product and to keep the base customers. * The new advertisements should support La Shampoo in tapping new customers and protect the current users. How to cite La Shampoo, Papers