Visual and Cultural Theory Essay Example | Topics and Well Written Essays - 2000 words

Visual and Cultural Theory - Essay Example This paper investigations and decides the fundamental thoughts and chronicled and social settings of the preface of McLuhan’s The Gutenberg Galaxy, while utilizing studio practices to clarify McLuhan’s key thoughts. Two auxiliary materials are likewise used to investigate McLuhan’s text, Morrison’s (2001) article, â€Å"The Place of Marshall McLuhan in the Learning of His Time† and Scannell’s (2007) book, Media and Communication. The principle thoughts of McLuhan’s (1995) The Gutenberg Galaxy accentuate the significance of the medium as the message, while Morrison (2001) attests the job of innovation in extending human capacities. Scannell (2007) bolsters the social advances that happened, utilizing McLuhan’s thought of a â€Å"global village† (p.135). McLuhan portrays the impacts of changing from an oral to a composing society wherein he contends that education grows significant human capacities, yet with impediments, an d that the electronic age has delivered the retribalisation of human culture, and these thoughts have an association with the progress from soundless to sound movies, where the last movies show the two chances and restrictions for communicating and expanding human considerations and practices. McLuhan (1995) reprimands the depreciation of oral social orders, including their oral practices. His content reacts to the verifiable underestimation of the estimation of oral practices and the imperativeness of oral social orders. He refers to crafted by Albert B. Ruler, The Singer of Tales, who proceeded with crafted by Milman Parry. Repel speculated that his Homeric investigations could demonstrate that oral and composed verse didn't have comparable examples and utilizations (McLuhan, 1995, p.90). Parry’s work had been at first censured by the academe in light of the overall conviction that proficiency is the premise of civilisation. Morrison (2001) depicts the challenges of Parry i n getting his investigation affirmed in Berkeley during the 1920s. See Appendix A for investigate notes on the essential and optional writings utilized. The Berkeley personnel speaks to the general conviction that education and civilisation are straightforwardly related: The idea that high proficiency is the standardizing condition of language and progress, and that its lone option is the fallen condition of lack of education, and subsequently haziness and obliviousness, appears to involve the indispensable focal point of humanistic investigations with surprising vitality and power. (Morrison 2001, para.6). The key thought is that by expecting that proficiency is the most significant indication of civilisation, it naturally victimizes concentrates on oral practices and social orders that would recommend something else. McLuhan reacts to the chronicled underrepresentation of oral investigations in the humanities and history when all is said in done. He needs to address this underrepr esentation through his own examination of the electronic age, and how it returns to oral customs of prior occasions. McLuhan shows that history is deficient when it doesn't give enough space to the portrayal and investigation of oral social orders and practices. Beside filling the hole of writing on oral practices, McLuhan (1995) underpins the possibility that oral social orders have a more extravagant association with the entirety of their faculties, while the composed content has created a restricted visual society since it smothers sound-related capacities. He features writing that investigates the imperativeness of oral practices, where oral social orders are rich civilisations, maybe significantly more extravagant than composing

How Effective is the Internet for Meeting People?

How Effective is the Internet for Meeting People? How successful is the web as a methods for meeting new individuals? Look at the triumphs and disappointments of web dating. Foundation History: lately ‘internet dating’ has gotten exceptionally mainstream for various reasons, for the most part because of its straightforwardness and accommodation. In reality as we know it where single individuals frequently have brief period to mingle and think that its difficult to meet similar individuals the web has given a connect to the universe of dating and sentiment. The extent of individuals it bids to is expansive with people everything being equal, foundations and ethnicities intrigued. The quantity of web dating destinations is constantly developing and has become an extremely fruitful and powerful business. It is evaluated that around 6 million individuals in Britain have a place with a web dating website. Surely the shame which was appended to web dating a couple of years prior appears to have passed. (College of Bath Study, 2005) Measurements show that web dating is enormous business with driving locales, for example, Yahoo Personals and Match.com attracting 4.9 million guests and 4.2 million guests separately in January 2004 alone. (Blazier, 2004) Research: So exactly how fruitful is web dating as a methods for meeting new people?â Leading web dating organization match.com was propelled in 1995 and gauges that through their webpage a huge number of connections have been framed. Besides, match.com gauges that more than 200,000 individuals found the individual they were looking for through the site. (match.com, 2005) In 2004 an overview was set up by the Weddingchannel.com with results again showing high achievement rates for web dating. The examination found that 12% of the 4743 couples enlisted had met on dating sites. The investigation additionally found than over 70% of the individuals who had met their accomplices through web dating locales were glad to transparently concede this to companions and would prescribe web dating to the individuals around them. (match.com, 2005) Furthermore, an ongoing and urgently, a free research study has additionally presumed that web dating is formally an effective method of meeting new individuals and framing kinships or sentiment connections and sums up that internet dating can for sure be a triumph for some individuals. The University of Bath related to Dr Gavin, Dr Scott and Dr Duffield, did an online review of 229 individuals matured between 18-65 who had recently utilized web dating destinations.  The study  (2005)â found that when couples who had invested energy shaping kinships through messaging or talking on the web met just because, 94% of them proceeded to see each other once more. Of these connections shaped, on normal they went on for approx 7 months, with 18% of them going on for longer than a year. Such figures are in accordance with connections shaped in progressively customary manners. (College of Bath Study, 2005) The investigation likewise raised various other fascinating realities; how much the couples cooperated before meeting up appeared to assume an indispensable job in the accomplishment of the relationship. For instance, the individuals who chatted on the phone before meeting up and the individuals who visited at the same time on the web (instead of basically messaging) were found to have shaped ‘deeper’ and progressively passionate connections. So also, those couples who traded endowments before meeting up appeared to frame further and progressively serious relationships. The examination inferred that synchronous correspondence shapes a greater amount of a closeness. Strikingly, the examination demonstrated that men were commonly bound to be focused on the relationship than the ladies, and would in general be increasingly reliant upon the ladies. One clarification for this was the way that maybe men felt progressively OK with the namelessness which composing brings as it allowed them to communicate their feelings more effectively than they would have had the option to up close and personal. It appears that in like manner webcams were not seen as alluring or fruitful with anonynimity being liked. Dr Gavin (Author of Research Study) expressed that; â€Å"We additionally discovered individuals are avoiding utilizing webcams since they feel its significant not to see their accomplices for quite a while †there is something uncommon about content bases relationships.† (University of Bath Study, 2005) Of the considerable number of connections contemplated, 39% of the couples were still attached at the hour of the review, and of these 24% of the couples had been together for at any rate a year, and 8% for at any rate 2 years. Of the connections which had finished, 14% had gone on for longer than a year, and 4% had kept going more than 2 years. (College of Bath Study, 2005) Victories: Invariably there are continually going to be individuals who are more effective at meeting others than a few. Many propose there is a great deal you can do to expand the accomplishment of your web dating experience. For instance, the principal thing you have to do is produce an incredible profile to post on the web. Dating sites, for example, the Singlescafe.net express the significance of posting a photograph nearby your profile, ideal an upbeat one! This guarantees individuals go out of the way to really peruse your profile in the event that they like the appearance of you. The data in your profile ought to be kept straightforward and genuine. Great language and spelling is likewise an absolute necessity. (Dr Black, 2003) DatingDirect.com like huge numbers of its opponents offers guidance on dating tips and how to locate a fruitful relationship. They recommend that you become a ‘go-getter’ and don’t simply trust that others will react to your profile however effectively search out profiles of similarly invested individuals and starting posting right away. The hypothesis clearly being that the more individuals you react to, the bound to are you discover somebody reasonable. Clearly for the most noteworthy odds of achievement you ought to contact individuals who advance to you, especially regarding their diversions and interests just as their area. Thus, they prompt that you ought to react rapidly to individuals who have reached you. You ought not stress over appearing to anxious, great habits win around here. These tips they contend amplify your capability of effectively meeting individuals and framing a relationship through web dating. There are clearly numerous glad accounts of the two connections and companionships shaped through web dating. It gives individuals an open door they might not have had in any case for some reasons. For instance some close to home examples of overcoming adversity follow: â€Å".I was suspicious from the start, not so much reasoning it would work. In any case I chose ‘nothing wandered nothing gained’ and sent 6 messages, I got 4 answers, Becky was one of themsince I last reached you Becky and I have connected with, we are so happy†¦. meeting Becky has made my life complete.† Graham (http://app6.datingdirect.com/open/achievement/feedback.asp) â€Å"What a splendid assistance, I have discovered the young lady I had always wanted and we are currently going solid. Keep up the great work!†Ã¢ â â â â â Patrickâ (http://app6.datingdirect.com/open/achievement/feedback.asp) â€Å"I met my significant other on a dating site. We wedded last April and are anticipating our first infant this April. We couldnt be more joyful. Ive met the affection for my life. My perfect partner. I would prescribe dating sites to anybody. They do work.† Adam Stevenson, Plaistow, West Sussex, England(BBC News Page, 2005) Surely for bashful individuals or the individuals who dread dismissal the web has opened up another world. They can contact individuals who are in a similar situation as them unafraid.  Failures: Aswell as the examples of overcoming adversity there likewise appear to be a few disappointments. At any rate there are various basic traps to web dating. While most supporters will want an enormous number of reactions to their profile, this can really reverse discharge on you in the event that you wind up getting far to numerous to adapt to. Conway (from Askmen.com) examines how he once got 56 reactions to his profile and discovered this somewhat overpowering, which means he needed to invest a gigantic measure of energy answering to all the ladies and essentially regularly rehashing what he had said and posing similar inquiries over again as he couldn’t keep on the correspondence; â€Å"I cannot reveal to you how often Ive been humiliated on the grounds that I asked a lady a similar inquiry four or five times.†  â â â â â http://www.askmen.com/dating/dating_advice_100/102c_dating_tips.html) Similarly, it very well may be a failure to some who don't get the same number of reactions to their profiles true to form. On a progressively genuine note its essential to know about the risks of web dating as a methods for meeting individuals. The principle worry for the client is that the individual they are reaching isn't who he/she says they are and what they are letting you know isn't accurate. It is highly unlikely to screen this and it is simply down to human judgment and experience. A terrible encounter may put you off web dating for good. Dating locales encourage a solid requirement for alert. Probably the greatest trap of web dating is by all accounts the issue of whether the entirety of the clients are infact single. It is normal that numerous individuals will profess to be separated or single when infact they are most certainly not. The web is a simple method to cheat for these individuals with little of the dangers included were they to meet somebody in a progressively regular sense. Jennifer depicts her own troubled understanding of web dating: â€Å"I attempted it quite a while prior, however the men I met were all, regardless. control-oddities, psychos as well as chauvinists, and typically wedded. From an individual perspective, I’d state keep away from it at all costs, yet on the off chance that it is all you have, be incredibly, cautious. It is excessively regular an event that ladies get trapped in risky circumstances utilizing the overall web.† Jennifer, UK (BBC News Page, 2005) In understanding that web dating is definitely not a reasonable choice to framing new connections Sarah state; â€Å"Internet dating never works. You can be certain

Exploring Boston

Exploring Boston For the past few weeks, Ive REALLY wanted to go to Red Mango.  I really like frozen yogurt, and at home the first nearby frozen yogurt place was Red Mango, so my friends and I would call going to get frozen yogurt going to get Red Mango.  Sadly, the closest Red Mango to MIT is kind of far away.  That is, it is about a mile and a half down Massachusetts Avenue (living in East Campus, the closest dorm to classes, we have a really bad sense of what is near and far from us).  But today is a beautiful day and the sun is shining, so I really REALLY wanted to go to Red Mango. I begged and begged my boyfriend to come get Red Mango with me, but he fell asleep and said he had too much work to do.   Frozen yogurt is more important than work or sleep, but he doesnt understand. So I stormed off to Red Mango by myself, and I had a wonderful opportunity to explore Boston on this beautiful day. There were people running and biking and walking alongside me across the Harvard Bridge, the sailboats were gliding along the Charles River, and I got to go deeper into Boston along Massachusetts Avenue than I have for a while. I saw some really pretty sights along the way.   There was the First Church of Christ Scientist and it looked like a huge capital building or something.   I also saw the Boston Symphony Orchestra Symphony Hall, which was also incredibly beautiful.  There is an orchestra playing pieces from Fantasia in early May at the hall and I definitely want to look into seeing that or another concert at some point during my time at MIT. Anyways, the trip, although it started off sad and lonely, grew into an awesome journey through Boston and a look at some pretty sweet buildings.   Also, I got a really good strawberry banana smoothie, even if this Red Mango wasnt nearly as nice as the ones back home (it wasnt even self-serve =[ ).  And on the way home across the Bridge, my friend Emma S. 16 ran into me (she was actually going for a run along the river when she saw me) and we got to catch up on things. So all in all, it was a nice trip on a nice day. On a rather unrelated note. I AM OFFICIALLY AN MIT TOUR GUIDE!! Now, when you come to take a tour of MIT, I might be giving it to you!! Come say hi!! Also, IM TAKING SAILING STARTING WEDNESDAY!! YAYY BOATS!! Stay happy :) Here is a picture of a derpy cat to help with staying happy: And here is a picture of a really mean cat: The mean cat is really terrible and tries to pick on the other cats.  She is new.  She is very tiny, much smaller than the other cats.  Therefore, when she tries to pick on the other cats, she gets hurt.  She is not very smart.  She also meows ALL THE TIME.

Everyday Use, Susan Farrell Or Nancy Tuten - 870 Words

Susan Farrell or Nancy Tuten? â€Å"Everyday Use† is a story about family and heritage. Through various arguments the authors, Susan Farrell and Nancy Tuten, share their thoughts and ideas on Walkers meaning of the story. Although they both agree that the story has to do with heritage, Nancy Tuten’s ideas and Susan Farrell’s differ. The views of Nancy Tuten and Susan Farrell are very different. Nancy Tuten explains how language can affect people in a negative or a positive way. In a sense, Walker uses words to portray her message. Tuten mentions that Dee â€Å"privileges language over silence† (125). In the book, there are several instances where Dee uses her words to degrade her mother and sister; she also uses her words to get what†¦show more content†¦When Dee and Mama are talking about the quilts there was a loud banging noise made in the kitchen; Tuten says this was Maggie’s way of showing her distaste for Dee (127). This action along with pulling away from Hakim-a-barber’s handshake earlier in the story, shows that Maggie does not respect Dee. Tuten shows her readers that what Dee wants is superficial and that Maggie has a better understanding of heritage. Susan Farrell states in her article that in the story, Mama’s views of Maggie are not accurate. She makes the point that perhaps Mama’s views of Dee are not accurate either, because the story is told from Mama point of view and we never hear Dee’s side of the story (179). Farrell believes that Mama views Dee as a sort of goddess, she may even envy her. Susan states that, â€Å"Dee inspires in Mama a type of awe and fear more suitable to the advent of a goddess that the love one might expect a mother to feel for a returning daughter† (180). Later in the article, Farrell makes the point that what Mama’s thinks Dee wants may not actually be what she wants. This could just be a perception of what Dee wants. Farrell also points out other instances in the story that shows Dees actions contradicting Mama’s thoughts. One opposing thought between Farrell and Tuten is the scene where Dee is reading to Mama and Maggie. Farrell see this scene as a way to give her knowledge ofShow MoreRelatedLiterary Analysis Of Everyday Use By Alice Walker771 Words   |  4 Pages Most readers see what is shown on the surface, but do not go deeper between the lines. There are two different ways readers can interpret â€Å"Everyday Use† by Alice Walker. The first one being Dee/Wangero comes home as a new person with a new attitude. Dee’s mother sees her as a person who,†...washed us in a river of make-believe, burned us with a lot of knowledge we didn’t need to know.†Ã‚ ¬ (Walker 53). The other way the short story could be read is Mama shares the story in her point of view, whichRead MoreSolution Manual, Test Bank and Instructor Manuals34836 Words   |  140 PagesPsychology An Integrative Approach, 6th Edition_ David H. Barlow, V. Mark Durand (IM+TB) Abnormal Psychology and Life A Dimensional Approach, 1st Edition_ Christopher Kearney, Timothy Trull (IM) Abnormal Psychology Core Concepts, 2E_James N. Butcher,Susan Mineka,Jill M. Hooley (IM+TB) Abnormal Psychology, 2E_Deborah C. Beidel,Cynthia M. Bulik,Melinda A. Stanley, (IRM+TB) Access to Health, 12E_Rebecca J. Donatelle,Patricia Ketcham (IM+TB) Accessing AUTOCAD Architecture 2012, 1st Edition_William G

Feasibility Studies for Bookstore and Coffee Shop

CHAPTER I The Project and Its Background This chapter provides all necessary information on the company’s background and nature of business. This includes the company name, location, nature of the business, historical background, mission, vision and core values statement, company objectives and feasibility criteria. Company Name During ancient times, leaves are used as a writing instrument in the form of â€Å"papyrus† which provides the knowledge and ideas that built the early civilization of mankind. It is an instrument which made people survive and improve their everyday life, and also, to help exist the world today. It became our inspiration in putting up a bookstore, the idea of which is to provide information, knowledge, and†¦show more content†¦Feasibility Criteria Innovation. All innovation begins with creative ideas. We define innovation as the successful implementation of creative ideas within an organization. In this view, creativity by individuals and teams is a starting point for innovation; the first is necessary but not sufficient condition for the second. Originality. An original work is one not received from others nor one copied based on the work of others. Accessibility. Accessibility is a general term used to describe the degree to which a product (e.g., device, service, environment) is accessible by as many people as possible. The products that we offer must be accessible to our market at all times Creativity. Creativity is typically used to refer to the act of producing new ideas, approaches or actions, while innovation is the process of both generating and applying such creative ideas in some specific context. CHAPTER II Management Aspect This chapter contains information on the company’s management aspect. It includes the pre-operating period, form of business organization, management control, financing, liabilities of the owner and personnel requirements. A. Pre-operating Period [pic] Figure 1 Gantt Chart B. Form of Business Organization Leaflets bookstore is organized by people who bind themselves through the aid of a written legal agreement to contribute their resourcesShow MoreRelatedDunkin Donuts Essay7050 Words   |  29 Pages(Dunkin’ Brands) 4 Starbucks Coffee (Starbucks Corporations) 4 Leader VS Follower 5 Financial Analysis 6 Liquidity Ratio Analysis 6 Debt Analysis 11 Profitability Analysis 13 Stock Investment Analysis 16 Non-Financial Analysis 20 SWOT Analysis 20 PEST Factor Analysis 23 Product Life Cycle Analysis 24 Boston Consulting Group (BCG) Analysis 25 Conclusions and Observations 27 References 29 Executive Summary People love to drink coffee. Coffee shops, independently owned orRead MoreIce Cream5598 Words   |  23 Pagesstudent, and by Dewey E. Johnson, Ph.D., Professor of Management and Director, Small Business Institute, Sid Craig School of Business, California State University, Fresno. The purpose is to provide a format for a simple business plan to test the feasibility of a business idea. The data sources such as the International Premium Ice Cream Institute and locations such as Valley City are fictitious and do not represent any sources of data or actual locations. This information is provided onlyRead MoreOpportunities23827 Words   |  96 PagesFor the exclusive use of D. DE ALEJANDRO 9-801-361 REV: SEPTEMBER 30, 2005 NANCY F. KOEHN Howard Schultz and Starbucks Coffee Company Prologue: International Expansion On August 2, 1996, Starbucks Coffee Company opened its first store outside North America. Like many of its U.S. and Canadian outlets, the new store was located in a busy district of a prominent city—Tokyo. 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ICI sold Terylene yarn to Eckersley at $2:50 per pound. Jack Haffey was ICI’s sales representative to cotton spinners; key personnel at Eckersley were Alasdair MacLean (purchasing manager), Jack Philips (mill manager), and Bill Foulkes (nationalRead MoreIntroduction to Materials Management169665 Words   |  679 Pages(Chapter 7) More content on lean production (Chapter 15) Content on the use of technology in purchasing and warehousing (Chapters 7, 12) †¢ The effect of global logistics and reverse logistics (Chapter 13) †¢ Six Sigma and QFD (Chapter 16) †¢ Small case studies at the end of several chapters †¢ PowerPoint slides to accompany all the chapters (an online resource for instructors) iii From the Library of Girro From the Library of Girro@qq.com iv Preface In addition, we have retained several featuresRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pages22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge speciï ¬ c issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. 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La Shampoo Free Essays

La Shampoo is a high quality and more expensive product that has the same marketing strategy over years. From 1989, the line start to slowly decline its sales. The ad agency tried to develop new look campaign, but this solution did nothing for La Shampoo sales and customers didn’t even noticed the change. We will write a custom essay sample on La Shampoo or any similar topic only for you Order Now Caroline, the brand manager wanted a new marketing plan to improve the sales and increase the market share, not to just keep the product remain on retailer’s shelves. She made a marketing meeting with Eric, her product sales manager, and Beth, the representative of the advertisement agency that held La Shampoo account, to discuss their recommendation. 1. Compete on Price : Eric’s solution is to reduce prices permanently as long as long term plan to save major accounts that in danger. Eric argued that the brand will died if we didn’t act very quickly and he saw his solution as a rescuer. Reduce prices is very helpful solution in supporting sales reps and increase sales volume at least for short time ,but it is not good in building the brand and increasing the brand market share for many reasons . First of all, competing in the price could be very dangerous if other brands lower their prices too specially if they are offering benefits La Shampoo can’t provide, like â€Å"beautiful hair from natural sources†. Secondly , price- driven consumers are not loyal ,so they will go with another brand that is cheaper. 2. Strong Brand Campaign : Beth’s solution is to create new advertisement campaign. This solution seemed better to improve sales ,but there is still no specific changes Beth suggested to repositioning La Shampoo on the customers’ minds. This solution is good if the marketing researches found out the causes of the sales’ decline. Then the new advertisement’s campaign should focus in repairing La Shampoo image and correcting the mistakes that happened in the previous years. So to obtain this solution marketing researches should be done deeply to better understanding customers . Facts About the Brand: * Brand that has been used mostly between its competitors in the category for two decades must have strong brand equity. * La Shampoo has boor brand management ,because they went from the problem to the solution without auses diagnosis. * Restaging the brand will require a lot of resources. * The alternative proposed by Marni Shin are likely to be too late , the competitor already filled the shelves with such a product . My Recommendations: After doing all researches and surveys needed on the target segment which I think is better to be women between ages of 15 to 50, I suggest two marketing strategies. The first one is for the existing customer base who still buy the product and doesn’t like changes. The other one is for attracting new customer by introducing some values La Shampoo can produce to them. These two plans should consider the following: * * In doing the researches , should make sure about asking the right question to know the attitude for loyal and former users. * Today’s customers are very sensitive about the values they will get for each dollar they pay. So the advertising campaign must focus on the benefits consumer will have by using the brand such as healthy hair and easy style getting. La Shampoo slogan â€Å"For the Look and Feel of France † is meaningless for the current environment, the people now don’t want to look French. * Some new trails and usages must be found for the brand to communicate them in the new ad campaign. * Keep some product lines without any change for whom already use the product and to keep the base customers. * The new advertisements should support La Shampoo in tapping new customers and protect the current users. How to cite La Shampoo, Papers

Macbeth And Machiavelli Essays - Characters In Macbeth,

Macbeth And Machiavelli From top to bottom of the ladder, greed is aroused without knowing where to find ultimate foothold. Nothing can calm it, since its goal is far beyond all it can attain. Reality seems valueless by comparison with the dreams of fevered imaginations; reality is therefor abandoned. "Many have dreamed up republics and principalities that have never in truth been known to exist; the gulf between how one should live and how one does live is so wide that a man who neglects what is actually done for what should be done learns the way to self destruction rather than self-preservation." Italian political philosopher Niccolo Machiavelli (1469-1527) states that greed leads men to their downfall, a concept which is paralleled with Shakespeare's play, Macbeth. This play is the representation of human society in which Macbeth represents man. The play opens with 3 witches who honor Macbeth with three titles: "Thane of Glamis" (his present title), "Thane of Cawdor" (his son to be announced title) and the prophecy that he will be "king hereafter." Macbeth who is roused by his vaulting ambitions, lust for power, tempted by these titles, murders his rivals to the throne with his wife. As a result of his ruthless quest for power leads him to his fate. Erich Fromm (1900-1980), a psychologist once stated "greed is a bottomless pit which haunts man in an endless effort to satisfy the need without ever reaching satisfaction. He who comes along greed is condemned to this bottomless pit." Shakespeare demonstrates that greed that harms others, destroys the holder: mentally and morally, and eventually leads to ones ultimate destruction. When man is driven by greed to achieving their goal, they are stripped away of their morals and ethics. Macbeth is fighting a war, a deadly game where man takes advantage of others to win and claim the title of king. "if it were done when ?tis done, then ?twere well it were done quickly. If the assassination could trammel up the consequence, and catch, with the surcease, success; that but this blow might be the be-all and the end-all here, but here, upon this bank and shoal of time, we'd jump the life to come. But in these cases we still have judgement here; that we but teach bloody instruction, which being taught, return to the plague of inventor: this even handed justice condemns the ingredients of our poison'd chalice to our own lips. " (Act I, Scene VII) Macbeth has confused feelings about murdering Duncan, his "worthiest cousin." He hesitates to murder Duncan because he is scared of the consequences which may somehow "return and plague" him. He questions to himself, "how would his new subjects react?" However, his ambition numbs the fear and the conscience concerning consequences and his morals. At this point, he is already morally degraded. Macbeth does not question the morality of the actions of what he is about to take but instead worries about the consequences he may have to face if he fails. Thus Macbeth does not fear or feel any moral remorse in committing the murder itself. "Our fears in Banquo stick deep; and in his royalty of nature reigns that which would be fear'd: ?tis much he dares: and to that dauntless temper of his murder he hath a wisdom that doth guide his valour to act in safety. There is none but he whose being I do fear: and under him, my genius is rebuked. " ( Act III, Scene II) Macbeth is irritated by Banquo, whose existence is a hinderence towards his fulfillment of the prophecies. "My lord, his (Banquo's) throat is cut; that I did for him. " (Act III, Scene II) Macbeth deals with this by murdering Banquo. However, this time he does not contemplate over whether or not to murder Banquo but the actions he takes are caprice. By the end of the play, Macbeth does not feel a bit of hesitation to taking the life of another. "Seize upon Fife; give to the edge o' the sword his wife, his babes, and all unfortunate souls that trace him in his line. " (Act IV, SceneI) Greed degrades a man's morals by blinding him of them, only allowing a narrowed vision of only their ambition. Greed destroys man from many aspects which one happens to be mentally. Although not directly, greed-driven actions bring regret and remorse and thus haunts one with guilt. The guilt thus condemns the individual of their mental coherence. "Me thought I heard a voice cry ?Sleep no more! Macbeth